Personalized Online Video Ads Boost Branding

http://www.emarketer.com/Article.aspx?id=1008655&R=1008655

To test whether personalized online video ads had a brand impact, Eyeview split respondents into two groups. The first group was shown a generic KAYAK ad; the second a more personalized, localized ad featuring real-time flight deals for their local airport. The study found online video ad personalization and relevancy resulted in a 37% lift in reported purchase intent, a 100% lift in brand favorability and 73% lift in brand loyalty. Clearly, personalization can increase the ability to remember and relate to online video ads, ultimately creating a more powerful branding effect. Also: relevanz erhöht Impact. q.e.d. mal wieder.

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