Online Leisure Time Up, Still Trails TV
“The amount of leisure time spent online among all Americans went up four minutes per person per day during the seven-year period of the study. That was less than half the nine-minute gain per person per day for TV viewing. The 12 minutes of online leisure is dwarfed by the 164 minutes spent watching TV. As of April 2011, traditional, real-time TV viewing was 44 billion hours a month compared to 10 billion hours for all Internet consumption, according to Nielsen data. What’s more, the report suggests that rather than taking time from offline activities, online often cannibalizes itself. The biggest gainers in share of time spent online overall were social networks, video games and videos/movies. Conversely, the biggest losers were email, port als such as Yahoo and AOL, and instant messaging.”
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