neue Studie veröffentlicht, die sich damit beschäftigt, wie User verschiedene Geräte entweder sequenziell oder parallel nutzen.
” We found that nine out of ten people use multiple screens sequentially and that smartphones are by far the most common starting point for sequential activity. So completing a task like booking a flight online or managing personal finances doesn’t just happen in one sitting on one device. In fact, 98% of sequential screeners move between devices in the same day to complete a task.
With simultaneous usage, we found that TV no longer commands our undivided attention, with 77% of viewers watching TV with another device in hand. In many cases people search on their devices, inspired by what they see on TV. “
Und natürlich ist Search das entscheidende Element bei der Nutzung… 🙂